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5 Ways to Determine Traffic to a Website

We create websites to make business, to become popular and to educate people about the knowledge we have about a particular niche. There are lots of free as well as paid tools available that will give us exact idea about the incoming traffic to a website that you own. But what you will do to check traffic to a website that you don’t own or have any control. Luckily there are some websites that can help you check traffic to your competitor or any website you like. There may be certain variation in the traffic numbers that you get through these websites. But you can use these website traffic numbers to have an idea about the kind of traffic a website must be having. I have noticed some websites giving traffic estimates very close to the original traffic numbers of a website. I came to this conclusion when I checked website traffic for some of websites and blogs whom I own or have access to their Google Analytics Statistics.

Lots of website owners and bloggers use these traffic checking websites to guess about the kind of traffic their competitors are able to generate on daily, month or yearly basis. Some of popular traffic estimating websites are Google Ad Planner, Alexa, Compete, Qunatcast and BuySellAds. You can use these traffic estimating tools to compare how your website is doing in traffic terms when compared with your competitors websites.

5 Ways to Check Website Traffic

Here is the ultimate list of tools that you can use to check website traffic of your competitors or any website of your choice:

1. Google Ad Planner

I would strongly recommend using Google Ad Planner when you are interested in checking website traffic for other’s website. Google Ad Planner will give you very accurate and detailed traffic details about a website in a specific country and worldwide. This traffic estimating tool from Google will give you important traffic metrics like average number of visits per visitors, average time on site, unique visitors, total page views, total unique visitors to a website in month time and broad category for the entered website.

To start using Google Ad Planner to check traffic to a website, click here and enter the website URL in the search box available just after site:. After clicking the arrow mark shown after the search box, you will get detailed traffic details including top keywords, it’s demographic details etc. I have analyzed data available from Google Ad Planner with the traffic details of some websites I own and I find data available from Google Ad Planner very close to my website original traffic numbers. Traffic details available from Google Ad Planner kind of traffic estimating tools can be very handy when we are analyzing the real worth of a website or blog.

Here is a screenshot taken from Google Ad Planner showing traffic details for Problogger.net:Just For Example

Google Ad Planner

2. Alexa.com

You need to go to Alexa.com website and enter a website address in the Search Box Available. After entering website address, you will get important metrics like Alexa Traffic rank (Global), Traffic Rank in Specific demographics like for India specific website, Alexa Traffic Rank in India. Apart from Alexa rank, you will see other website traffic numbers like pageviews, pageviews per user, bounce rate, time on site and search percentage. You will also get list of top search queries for a website. So these search queries can be considered as best performing keywords for that website. Apart from this, you can use Alexa.com website to compare your website traffic graph with 4 websites of your choice. Alexa.com will not give any traffic estimates for new or websites with few daily visits. The data available from Alexa.com is not accurate but you can you’re your own prediction about the traffic numbers about a website after using this tool. Alexa take into consideration only those users who have installed Alexa Toolbar in their browsers. So Alexa will no give you traffic details anyway close to a website actual traffic numbers. But still lots of advertisers and industry experts us it as a tool to check traffic on a website.

3. Compete.com

Go to compete.com website and enter a website URL in the search box available under ‘See The Traffic For’. This website gather data from US users and the traffic details shared by this website will be close to the actual traffic generated by US websites only. They have active database of 200000 US users that they use to make prediction about a website traffic and engagement metrics. So you will not be able to predict much about website’s traffic through Compete.com having international traffic. You will get unique visitors numbers and some competitor’s websites list with their monthly unique visitor’s numbers.

Here is a Screenshow showing traffic details for Problogger.net blog:


4. QuantCast.com

QuantCast is another popular website traffic estimating tool among internet users. They share traffic details about a website based on the data sources they have. Again, this tool does not give accurate traffic numbers about a website.

Here is a screenshot checking website traffic for Problogger.net from QuantCast website:


5. BuySellAds.com

Basically BuySellAds (BSA) is an ad network for selling banner advertisements on our websites and blogs. We will get traffic estimates very close to the actual traffic numbers on a page, the only condition is that that website or blog should have buysellads script installed. So we can believe on the data available from BSA. The only downside is that we can get estimated page impressions for a website selling advertisement through BSA. To know traffic details about a website, you need to click on the Your Ads here banner pointing to BuySellAds.com website. Here is a screenshot showing the kind of metrics you will get through BSA.

So, BuySellAds website is giving monthly impressions, Alexa Rank, Compete Rank, Delicious Saves, Twitter Followers, Facebook Likes, Current Page Rank and SeoMoz rank for a website.

Here is a Screenshot checking website trafic numbers for Search Engine Journal using BuySellAds.com website:


This is how I used to check website traffic through the 5 traffic estimating tools, would you be interested in sharing how you used to check a website traffic, please share in the comments section below.

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